UTM Link Builder — Campaign URL Builder for Analytics
Free UTM builder. Add utm_source, utm_medium, utm_campaign, term and content to any URL to track campaigns in Google Analytics.
Runs in your browser — your data is never uploaded.
UTM parameters tell analytics where visitors came from. Enter your page URL and the campaign details, and this tool builds a correctly encoded tracking link you can use in ads, emails and social posts. Keep names lowercase and consistent so reports stay clean.
How to use the UTM Link Builder
- Enter the destination URL.
- Fill in source, medium and campaign (term and content are optional).
- Copy the tracking link.
UTM Link Builder — frequently asked questions
What are UTM parameters?
Tags added to a URL, such as utm_source and utm_campaign, that analytics tools use to attribute traffic.
Which fields are required?
Source, medium and campaign are the essential three.
Should I use UTMs on internal links?
No, they can overwrite the visitor’s original source.
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